Director of Brand & Narrative
Leading brand design, marketing, stories, and events for local and national impact investors, learning about how to align their assets with their values to create social impact for people, planet, and place.
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Built out the graphics and the content highlights that attract more to follow us: LinkedIn and Twitter
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Written material on events pages on ImpactPHL website and Medium. Edited material from our collaborators on Perspectives.
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Working with outside contractors to craft the story for Total Impact Summit >> see below
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Graphics and copy edits to craft the understanding and visual sense of the report Moving Minds + Money
Narratives that Invest in Change
Over the past two years, I have worked with two other internal staff and managed a team of 4 outside contractors to host a conference for more than 400+ impact investment leaders, innovators, and high-net-worth attendees from across the country.
The Total Impact Summit is built with cutting-edge content, remarkable speakers, workshops, roundtables, and action topics that set new standards for an economy that can become inclusive, sustainable, and resilient for all.
Video Narratives
Worked with PWP Video to craft interview-based marketing and recorded ImpactPHL Virtual Conversations to capture impact investment education & pathways of interest.
Facilitating Connections on Impact Investing
I write copy and create graphics for ImpactPHL’s newsletter digest, investor briefing, and social media to keep our audience of 8K up to date with impact investing frameworks. This work includes an editorial role via Perspectives articles, creating graphics, videos, and website design to facilitate the lens of our brand across many platforms of tech and print materials.
Based on my team’s engagement research, I facilitate connections through the overall lens of impact investing by creating timely events, highlighting local opportunities, and developing articles that describe thought leadership in the larger ecosystem.
A resource report to help investors
find new paths toward impact.
As Director of Brand and Narrative, I created the graphic layout for the report in collaboration with the primary contributors, then created an ImpactPHL Conversation event and Roundtable Community IQ to help people connect and think through innovative ideas of impact investing.
